Power SP25
Time to work.
For the launch of the Power SP25 range, we wanted to showcase Power as not just an iconic product for Gymshark, but as a symbol of hard work.
By using this idea of unseen hours and graft, we created a match cut video showcasing all the different ways people train in Power, all while keeping the focus on the iconic logo.
Video edit: Wanderlnd
MANIFESTO
It’s not going to be comfortable. It’s not meant to be.
The real progress is made when you didn’t want to go.
Those times you showed up even on the tough days.Especially on the tough days.Again. And again. And again.
Until one day, you look around and see exactly what it was all for.Because it’ll look like nothing until it looks like everything.Head down. Focus up. Time to work.
