How it works

We spent months creating the platform The Dropset from the ground up, working with everyone from digi to design to build the look and feel. The idea was to create the ‘Supreme of the gym world’, with exclusive, limited-edition drops each month. Each drop was a different exclusive collection, from Bootleg graphic tees to our premium Everywear collection. To push app downloads, app users were given 48-hour early access to shop the collection before anyone else. Some exclusives were also available in store too.

Each monthly Dropset collection had its own identity to ensure it worked with the product, but while still sticking to the Dropset tone, voice and lockup design to ensure you’d always know it was a Dropset drop.