We, The Changemakers
Turning glass ceilings into dance floors
International Women’s Day
For International Women’s Day, we set out to #BreakTheBias for women in the conditioning world with an action-driven campaign that offered three $10,000 grants to women-run organisations.
The Changemaker Grant was the first ever grant initiative for Gymshark and the campaign included important and hard-hitting topics, including sexual harassment in gyms, ethnic representation in dance and gender inclusivity in predominantly male-driven sports.
The campaign was strong, positive and showcased a wide range of badass women working to change the world. I got to conduct interviews with gamechanging people, write a strong and rebellious campaign video script, and tell empowering stories through both short and longform media. A definite career highlight.
Credits
Copywriter: Elle Young
Creative: Jo Bird
Designer: Nathan Barnett
Production: Ruth Rodgers