Deload Barbershop
Let your guard down
July 2022
It’s no secret that men are notoriously bad at talking about how they’re feeling, but there’s just something about being at the barbers that makes them open up more. At Gymshark, we believe the weight belongs in your hands, not your head, which is why we wanted to get more men talking about their mental health in an environment they felt comfortable in.
The Deload Barbershop was a non-judgemental safe space for men to open up, offload and have a chat with professional mental health trained barbers who are there to listen - all while getting a free fresh trim.
Credits
Copywriter: Elle Young
Designer: Nathan Barnett, Will Ford
Event planning: Havana Strydom