The Gymshark Seamless brand campaign enabled women to find out which ‘Gymshark Seamless girl’ they are. The concept was a y2k-style ToV that was both relatable, fun and nostalgic. I incorporated the type of woman we wanted to target through Brand and what the product was made for with Product Design to create six personas for each of the Seamless ranges and bring them to life through the Seamless hub, stickers, in-store content, a social and on-site quiz and persona booklets.