IT’S A FRICKIN’ MINDSET

It’s A Frickin’ Mindset, the campaign that aimed to showcase the collaborative collection with the KK Fit twins and introduce the Gymshark community to Kathryn & Kendra themselves. After chatting with the twins and immersing myself fully in their content for days on end, I created a ToV that brought their personalities to life through their lingo and sayings. The campaign showcased fun, immersive content that gave customers an up close and personal look into their lives. This ToV carried through everything from social to events to video assets. It was a frickin’ campaign, baby!