WTFLEX

WTFlex; the collection everyone loves to hate. After ‘marmite’ feedback from the first collection, we decided to lean into the polarising response and shout about the collection returning - even though no-one asked for it. We drew inspiration from awkward e-comm imagery to create a campaign that featured the ‘hate comments’ and showed we didn’t take ourselves too seriously. Plus, we’d already ordered thousands of units, so we had to really…